It is an elegant product with a simple formality, inspired by a material that has always been linked to the world of construction – concrete. The main intention was to break the rhythm of the lines and geometric shapes, giving the bottle a graphical impression of creased paper, offering an intriguing tactile finish. Highlighting the fragile looking graphic against the solid feel of the concrete.
The contrast between these distinctive materials was broken by the pump sprayer that imitates plant roots. This composition creates a sculptural piece, reflecting the natural world around us.
‘Iron me’ is a product that taps into people’s emotions, is sympathetic to their environment and naturally creates an object of desire.
in collaboration with Jakub Rozanski