JAMpacked

‘JAMpacked’ is a concept of the ‘growing kettle’ that changes people perception of traditional kitchen appliances.

The design is a sustainable solution for a common problem of wasting water and energy caused by overfilling kettles. JAMpacked communicates to stop pouring the water, through expanding its form, providing interaction in the place. This, in parallel with changing peoples’ habits, offers a memorable and playful experience to its users, letting the natural force – water to design the JAMpacked appearance.